The New Socialism

Bill Gates once derided open source advocates with the worst epithet a capitalist can muster. These folks, he said, were a "new modern-day sort of communists," a malevolent force bent on destroying the monopolistic incentive that helps support the American dream. Gates was wrong: Open source zealots are more likely to be libertarians than commie pinkos. Yet there is some truth to his allegation. The frantic global rush to connect everyone to everyone, all the time, is quietly giving rise to a revised version of socialism.

Communal aspects of digital culture run deep and wide. Wikipedia is just one remarkable example of an emerging collectivism—and not just Wikipedia but wikiness at large. Ward Cunningham, who invented the first collaborative Web page in 1994, tracks nearly 150 wiki engines today, each powering myriad sites. Wetpaint, launched just three years ago, hosts more than 1 million communal efforts. Widespread adoption of the share-friendly Creative Commons alternative copyright license and the rise of ubiquitous file-sharing are two more steps in this shift. Mushrooming collaborative sites like Digg, StumbleUpon, the Hype Machine, and Twine have added weight to this great upheaval. Nearly every day another startup proudly heralds a new way to harness community action. These developments suggest a steady move toward a sort of socialism uniquely tuned for a networked world.

We're not talking about your grandfather's socialism. In fact, there is a long list of past movements this new socialism is not. It is not class warfare. It is not anti-American; indeed, digital socialism may be the newest American innovation. While old-school socialism was an arm of the state, digital socialism is socialism without the state. This new brand of socialism currently operates in the realm of culture and economics, rather than government—for now.

The type of communism with which Gates hoped to tar the creators of Linux was born in an era of enforced borders, centralized communications, and top-heavy industrial processes. Those constraints gave rise to a type of collective ownership that replaced the brilliant chaos of a free market with scientific five-year plans devised by an all-powerful politburo. This political operating system failed, to put it mildly. However, unlike those older strains of red-flag socialism, the new socialism runs over a borderless Internet, through a tightly integrated global economy. It is designed to heighten individual autonomy and thwart centralization. It is decentralization extreme.

Instead of gathering on collective farms, we gather in collective worlds. Instead of state factories, we have desktop factories connected to virtual co-ops. Instead of sharing drill bits, picks, and shovels, we share apps, scripts, and APIs. Instead of faceless politburos, we have faceless meritocracies, where the only thing that matters is getting things done. Instead of national production, we have peer production. Instead of government rations and subsidies, we have a bounty of free goods.

I recognize that the word socialism is bound to make many readers twitch. It carries tremendous cultural baggage, as do the related terms communal, communitarian, and collective. I use socialism because technically it is the best word to indicate a range of technologies that rely for their power on social interactions. Broadly, collective action is what Web sites and Net-connected apps generate when they harness input from the global audience. Of course, there's rhetorical danger in lumping so many types of organization under such an inflammatory heading. But there are no unsoiled terms available, so we might as well redeem this one.

When masses of people who own the means of production work toward a common goal and share their products in common, when they contribute labor without wages and enjoy the fruits free of charge, it's not unreasonable to call that socialism.

In the late '90s, activist, provocateur, and aging hippy John Barlow began calling this drift, somewhat tongue in cheek, "dot-communism." He defined it as a "workforce composed entirely of free agents," a decentralized gift or barter economy where there is no property and where technological architecture defines the political space. He was right on the virtual money. But there is one way in which socialism is the wrong word for what is happening: It is not an ideology. It demands no rigid creed. Rather, it is a spectrum of attitudes, techniques, and tools that promote collaboration, sharing, aggregation, coordination, ad hocracy, and a host of other newly enabled types of social cooperation. It is a design frontier and a particularly fertile space for innovation.

Socialism:

A History

1516

Thomas More's Utopia

1794

Thomas Paine's The Age of Reason

1825

First US commune

1848

Marx & Engels' The Communist Manifesto

1864

International Workingmen's Association

1903

Bolshevik Party elects Lenin

1917

Russian Revolution

1922

Stalin consolidates power

1946

State-run health care in Saskatchewan

1959

Cuban Revolution

1967

Che Guevara executed

1973

Salvador Allende deposed

1980

Usenet

1985

Mikhail Gorbachev's glasnost

1991

Soviet Union dissolves

1994

Linux 1.0

1998

Venezuela elects Hugo Chavez

1999

Blogger.com

2000

Google: 1 billion indexed pages

2001

Wikipedia

2002

Brazil elects Lula da Silva

2003

Public Library of Science

2004

Digg

2005

Amazon's Mechanical Turk

2006

Twitter

2008

Facebook: 100 million users

2008

US allocates $700 billion for troubled mortgage assets

2009

YouTube: 100 million monthly US users

In his 2008 book, Here Comes Everybody, media theorist Clay Shirky suggests a useful hierarchy for sorting through these new social arrangements. Groups of people start off simply sharing and then progress to cooperation, collaboration, and finally collectivism. At each step, the amount of coordination increases. A survey of the online landscape reveals ample evidence of this phenomenon.

I. SHARING

The online masses have an incredible willingness to share. The number of personal photos posted on Facebook and MySpace is astronomical, but it's a safe bet that the overwhelming majority of photos taken with a digital camera are shared in some fashion. Then there are status updates, map locations, half-thoughts posted online. Add to this the 6 billion videos served by YouTube each month in the US alone and the millions of fan-created stories deposited on fanfic sites. The list of sharing organizations is almost endless: Yelp for reviews, Loopt for locations, Delicious for bookmarks.

Sharing is the mildest form of socialism, but it serves as the foundation for higher levels of communal engagement.

II. COOPERATION

When individuals work together toward a large-scale goal, it produces results that emerge at the group level. Not only have amateurs shared more than 3 billion photos on Flickr, but they have tagged them with categories, labels, and keywords. Others in the community cull the pictures into sets. The popularity of Creative Commons licensing means that communally, if not outright communistically, your picture is my picture. Anyone can use a photo, just as a communard might use the community wheelbarrow. I don't have to shoot yet another photo of the Eiffel Tower, since the community can provide a better one than I can take myself.