Google и платный контент |
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Google and paid content | ||
As newspapers consider charging for access to their online content, some publishers have asked: Should we put up pay walls or keep our articles in Google News and Google Search? In fact, they can do both – the two aren’t mutually exclusive. There are a few ways we work with publishers to make their subscription content discoverable. Today we’re updating one of them, so we thought it would be a good time to remind publishers about some of their options. | As newspapers consider charging for access to their online content, some publishers have asked: Should we put up pay walls or keep our articles in Google News and Google Search? In fact, they can do both | |
Google has strict policies against what’s known as cloaking: showing one web page to the crawler that indexes it but then a different page to a user. We do this so that users aren’t deceived into clicking through to a site that’s not what they were expecting. While the anti-cloaking policies are important for users, they do create some challenges for publishers who charge for content. Our crawlers can’t fill out a registration or payment form to see what’s behind a site’s paywall, but they need access to the information in order to index it. | ||
One way we overcome this is through a program called First Click Free. Participating publishers allow the crawler to index their subscription content, then allow users who find one of those articles through Google News or Google Search to see the full page without requiring them to register or subscribe. The user’s first click to the content is free, but when a user clicks on additional links on the site, the publisher can show a payment or registration request. First Click Free is a great way for publishers to promote their content and for users to check out a news source before deciding whether to pay. Previously, each click from a user would be treated as free. Now, we’ve updated the program so that publishers can limit users to no more than five pages per day without registering or subscribing. If you’re a Google user, this means that you may start to see a registration page after you’ve clicked through to more than five articles on the website of a publisher using First Click Free in a day. We think this approach still protects the typical user from cloaking, while allowing publishers to focus on potential subscribers who are accessing a lot of their content on a regular basis. |
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— As newspapers consider charging for access to their online content, some publishers have asked: Should we put up pay walls or keep our articles in Google News and Google Search? In fact, they can do both – the two aren’t mutually exclusive. There are a few ways we work with publishers to make their subscription content discoverable. Today we’re updating one of them, so we thought it would be a good time to remind publishers about some of their options. As newspapers consider charging for access to their online content, some publishers have asked: Should we put up pay walls or keep our articles in Google News and Google Search? In fact, they can do both As newspapers consider charging for access to their online content, some publishers have asked: Should we put up pay walls or keep our articles in Google News and Google Search? In fact, they can do both Spell Cancel Edit History of edits (Latest: amold123 5 minutes ago) Mark as ready § Comment was deleted Comment was deleted Add a comment Cancel Google has strict policies against what’s known as cloaking: showing one web page to the crawler that indexes it but then a different page to a user. We do this so that users aren’t deceived into clicking through to a site that’s not what they were expecting. While the anti-cloaking policies are important for users, they do create some challenges for publishers who charge for content. Our crawlers can’t fill out a registration or payment form to see what’s behind a site’s paywall, but they need access to the information in order to index it. — amold123
As newspapers consider charging for access to their online content, some publishers have asked: Should we put up pay walls or keep our articles in Google News and Google Search? In fact, they can do both – the two aren’t mutually exclusive. There are a few ways we work with publishers to make their subscription content discoverable. Today we’re updating one of them, so we thought it would be a good time to remind publishers about some of their options. As newspapers consider charging for access to their online content, some publishers have asked: Should we put up pay walls or keep our articles in Google News and Google Search? In fact, they can do both As newspapers consider charging for access to their online content, some publishers have asked: Should we put up pay walls or keep our articles in Google News and Google Search? In fact, they can do both Spell Cancel Edit History of edits (Latest: amold123 5 minutes ago) Mark as ready § Comment was deleted Comment was deleted Add a comment Cancel Google has strict policies against what’s known as cloaking: showing one web page to the crawler that indexes it but then a different page to a user. We do this so that users aren’t deceived into clicking through to a site that’s not what they were expecting. While the anti-cloaking policies are important for users, they do create some challenges for publishers who charge for content. Our crawlers can’t fill out a registration or payment form to see what’s behind a site’s paywall, but they — amold123